Five Centuries, One Icon:
The Limited Edition Collection
THE LIMITED EDITION COLLECTION
To celebrate its 500th anniversary, Disaronno unveils a Limited Edition collection that transcends time, paying tribute to the brand’s enduring spirit. Each design captures the essence of five centuries of Dolcevita, Passione, Bellezza, Stile and Eleganza. Through five unique creations, this collection embodies the qualities that have made Disaronno a timeless icon of Italian style and taste — today recognized as The World’s Favourite Italian Liqueur.
500 years of DOLCEVITA
/ dol t∫e vi ta /
A taste of the finest Italian pleasures. Disaronno embodies the art of living beautifully - where every sip invites you to savor the moment.
Effortlessly.
500 years of BELLEZZA
/ be’l et sa /
An icon shaped by history, refined by time. From its unmistakable amber hue to its timelessly designed iconic bottle, Disaronno is a masterpiece that captivates the senses. A beauty to savor in every sip.
500 years of PASSIONE
/ pa sjo ne /
An attitude and attention to the world around us. Driven by the pursuit of excellence. A story of passion across generations, countries. And cultures: this is the essence of Disaronno.
500 years of ELEGANZA
/ e le gàn za /
Sophistication in every detail. From the Murano-crafted glass to the golden accents that define its iconic design. Disaronno is an icon of timeless elegance.
500 years of STILE
/ ’sti le /
Where Italian craftsmanship meets contemporary vision. From the finest fashion collaborations to the elegance of evert bottle. Disaronno defines style that never fades.
1525-2025: THE LEGEND OF AN ITALIAN ICON
Disaronno’s story is a journey through time — one that begins in the heart of the Italian Renaissance and evolves into a global icon of style and taste. What began as a simple gesture of gratitude has become the world’s favourite Italian liqueur. Explore the timeless legacy that turned Disaronno into a legend.
The warm, sophisticated taste of Disaronno has a lineage dating back to one of the most romantic and creative periods in Italian history – the Renaissance. In 1525, the artist Bernardino Luini, a brilliant pupil of Leonardo da Vinci – was commissioned to paint a fresco of the Madonna of the Miracles in Saronno (Madonna dei Miracoli in Saronno, where the Fresco is still displayed today). To portray the Madonna, he chose a beautiful local innkeeper as his muse. As a mark of her gratitude, she prepared a special gift for the artist, namely, a flask full of an amber liqueur, fragrant and delicate. That is how the legend of Disaronno arose: from a simple gesture of kindness and the unique handmade combination of secret ingredients.
In 1600, many families would distill their own liqueurs and digestives. The Reina’s were just one of those families and Giovanni Reina rediscovered the innkeeper’s old recipe. The Reina family has closely guarded the secret formula, passing it from one generation to the next.
In the first years of the 20th century, Domenico Reina decided to open a store and workshop near the terminus of the steam tram line from Milan, which took the name of “Domenico Reina Coloniali”, situated in the heart of Saronno. It was here that the Disaronno Originale was produced and marketed. In 1947, ILLVA Saronno was founded, continuing the artisanal tradition. Today, Disaronno is enjoyed in over 160 countries worldwide, a true ambassador of Italian taste, craftsmanship and style.
In the 1940s, Disaronno entered the world of advertising with a clear vision: presenting the liqueur as a refined gift, wrapped in beauty and Italian elegance. The ribbon on the bottle became a symbol of sharing — and of style.
As other amaretti emerged, the brand claimed its identity: Disaronno is the original. A unique taste, a design born in Murano, and a message focused on authenticity and distinction.
With international growth came a celebration of its roots. Campaigns embraced the Renaissance spirit, turning Disaronno into a global ambassador of Italian creativity.
As the new millennium approached, Disaronno embraced a more dynamic and contemporary identity. A new visual and emotional language emerged — one of spontaneity, colour, and moments of carefree enjoyment.
With five centuries of Legend, Disaronno celebrates a legacy that bridges past and present — a spirit born from art, nurtured by tradition, and propelled by vision. From Renaissance ateliers to today’s most vibrant bars and cultural scenes, the brand continues to evolve without losing its soul. The Limited Edition Collection is a tribute to this extraordinary journey: five exclusive bottles, each echoing a milestone of beauty, passion, and taste. A toast not only to where we’ve been — but to where we’re going next.
AN ICON IS NEVER BORN BY CHANCE
Some creations are born to endure.
They evolve, refine, and ultimately transcend their function to become icons.
The Disaronno iconic bottle is one of them.
From its artisanal origins in Murano glass to the unmistakable silhouette crowned by its square cap, every transformation has been a step towards timelessness. A design that tells a story of Italian mastery, of aesthetic vision, of a desire not only to be tasted, but remembered. Today, that iconic shape is recognised all over the world — a symbol of elegance that stands proudly on every shelf, whispering its heritage with unmistakable style.
500 YEARS OF MIXING WITH STYLE
Disaronno has never been just a liqueur — it’s a statement of style, a symbol of Italian elegance that transcends time.
In celebration of the 500th anniversary, this vision takes shape in five signature cocktails — each one echoing the values that define the brand: Beauty, Passion, Elegance, Style and Dolce Vita.
PASSIONE
- 40ML DISARONNO
- 20ML THE BUSKER BLEND
- 10ML SLOE GIN
- 40ML KONG CORDIAL
- PINK GRAPEFRUIT SODA
BELLEZZA
- 30ML DISARONNO
- 20ML ENGINE
- 20ML RED BITTER
- 30ML RADICCHIO CORDIAL
/ ANANAS
DOLCEVITA
- 40ML DISARONNO
- 20ML RABARBARO ZUCCA
- 15ML THE BUSKER BLEND
- 20ML LEMON JUICE
- 10ML PINEAPPLE JUICE
- 5ML AGAVE SYRUP
ELEGANZA
- 40ML DISARONNO
- 10ML TIA MARIA
- 50ML ESPRESSO MIX
STILE
- 45ML DISARONNO
- 10ML RABARBARO ZUCCA
- 15ML APRICOT PURéE
- 20ML LEMON JUICE
- PINK GRAPEFRUIT SODA
Crafted by Patrick Pistolesi and the team of Drink Kong — one of the World’s 50 Best Bars, based in Rome — each drink is a journey through sensations, a modern tribute to Italian heritage, where iconic flavour meets unexpected textures, and every detail is an invitation to savour.
Because drinking Disaronno isn’t just a matter of taste.
It’s a celebration of beauty. A gesture of passion. A ritual of timeless pleasure.
1525 - 2025
5 centuries of Italian Dolcevita, taste and legacy
5 Limited Edition to pay tribute to the legend.
We proudly celebrate 500 years
of history and passion.
Thank you for being part of this journey,
which for us is so much more
than an enterpreneurial story.